Monthly Archives: March 2010

Burning Out

Yesterday, PetVille finally released the yard feature, and users’ pets can “go outside.” We’re very proud of the feature and its content.

Without revealing too much about the process within the team, I would just like to say that at the end of it all, I am happy that we have so many people in the team care so much and are excited about this feature.

My awesome boss warned me this week about burning out. While I understood his advice, things still needed to get done, and they did.

I don’t want to say that it’s not worth it, because it is. But I think we can work on a project like this with a better approach, and I am doing what I can to make that happen.


Conflicting Project Goals

It’s good, and probably essential, to have goals for a project. But what’s more important is figuring out which goal takes priority if your goals conflict.

Do you alternate, so you would feed into one goal while looking the other way on the other goal for a week, then do the opposite the next? Probably not, or at least not explicitly.

Ideally, you would try to find a solution that would satisfy both conflicting goals, although what often happens is a compromise, and that just isn’t really effective in the long run, or even in the short run.

What do you do?


What Am I Doing? (March 2010)

Debbie Millman

For a few hours last week, I managed to return to the land of graphic design and AIGA when I attended a lecture by Debbie Millman at Adobe SF about Why We Buy and Why We Brand. It was a nice step-back look at the greater design world outside of Zynga and see where I stand in the grand scheme of things.


The new gadget just became available for pre-order two days ago, and I believe I will be getting one. I just haven’t decided which one to get, but I have decided that I will decide after it comes out and hear what other people are saying.

Dreams and Work

I don’t know if this happens at later stages in one’s career, but I find myself re-evaluating my career path more or less on a regular basis as I weed out elements of a career that I don’t enjoy and include those that I do.


Design Lecture: Debbie Millman

Last Thursday, I attended a talk by designer Debbie Millman, who is currently the AIGA president, and so many other great things.

I’ve enjoyed her design-themed online radio show “Design Matters with Debbie Millman” for many years, and I was excited to see her in person and listen to one of her insightful and articulate lectures. I thought she was going to promote her new book, which I was all ready to purchase that evening and probably get it signed. But there were no books or book-signing in sight, and the topic of the evening turned out to be about branding, which ironically, I wasn’t expecting.

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